Chapter Four-Planning A Strategy

Chapter four
Planning a strategy

• Begin developing a strategy after you have a completed body of work
• Just because your art is shown in a less none place doesn’t mean it can’t get noticed, all roads lead somewhere
• There is no way to do something exactly right, or exactly wrong
• The only thing you can do wrong Is nothing at all
• Most artist begin their careers by entering competitions(aka juried show)
• Entering juried shows helps, start planning more active tactics for launching your career as well
• An advantage of entering a juried show, it strengthens your resume
• The standard strategy for finding a gallery is to blanket the art world with your packet
• Pay attention to what the gallery represents, it previous openings, what the space looks like
• Put your material together with care and concern, be organized, make it look professional
• Make sure the slides you supply are viewable by the galleries facilities
• The secret is to choose the recipients of your materials carefully, create beautifully presented promotional packets, and behave in a thoroughly professional manner
• Create your own energy, become involved in your local art community, be professional
• Start locally, begin with the acceptance of your community then move up
• Showing in cafes and other non-art-world spaces is smart
• Move to new York, new York is the hub of the art world
• An effective plan is to target a city with an active arts community
• Try targeting a foreign city, different parts of the world have different practices regarding business and art
• The world is location prejudice, no matter where you live there is always somewhere
• Do your research, send out ten to twenty packets at a time, think of your goal as collecting rejection slips

These are two of the magazines the reading listed to find juried shows in.
http://www.artweek.com/
http://www.artcalendar.com/


There is a lot of excellent strategies to use to get your work out there and known. Even if it’s in an under-scale location it can lead to bigger and better things. You have to make an effort to receive the benefits of success.